UNiQ

Congratulation to producer UNiQ, who won the  

Synaesthesia campaign competition.

You can find out more about UNiQ at http://www.myspace.com/p333productionz

Synaesthesia: Aesthetic Sound
The Noughties gave rise to a preponderance of would-be producers who eagerly crunched away at the control-pads on their PlayStations, in the obscure hope they’d be ‘discovered.’ 

To well-intended choruses of ‘that’s heavy blaad!’ from fan bases (which seldom extended beyond immediate friends and family), these producers would churn out track after mediocre track laced with lazy samples, synth-laden beats and plodding bass-lines. In a nutshell, everyone and their grandma was a ‘producer’ by some stretch of the imagination.

Meanwhile, some of South London’s finest where cooking up a storm with refreshingly clean, polished productions that are set to blow up.

The Synaesthesia campaign challenged these artists to produce an instrumental which reflected the tone of an image from the MOVED collection.


Profile: UNiQ
1. Name: Joanna Beeko.
2. Age: 23.
3. Alias: UNiQ.
4. Where are you from? My roots are Ghanaian. South London born-and-bred.
5. Favourite Song of all time? I can’t believe you are asking me this haha! That’s a tough one but the song that springs to mind right now is The Mac Band’s “Roses Are Red.”
6. What are your influences? Kirk Franklin, Fred Hammond, Hezekiah Walker, Earth Wind and Fire, Tom Brooks, Quincy Jones and Just Blaze.
7. Years you have been producing: Honestly, I’ve been producing since secondary school but only started taking it seriously when I got to college so I’d say about 5 years.
8. Describe yourself in 3 words: Beautiful, creative and fun.
9. Describe your music in 3 words: Creative, intricate, deep.
10. What is your favourite colour? Blue.
11. What is your favourite food? Gari and beans with plantain, washed down with cold Supermalt.
12. Siblings? Three sisters.
13. Ideal holiday: At this point in time Spain.
14. Favourite saying or expression: Life is what you make it.
15. What people say about you when you’re not around:
I don’t know unless they come and tell me.
16. 5 things on a desert island: Blackberry, ipod, Bible, Chapstick and Cocoa butter.
17. One thing you would change about the world: I would eradicate poverty. I believe once that has gone, violence, crime and greed would be cut down drastically – if not, completely because everyone would have enough.
18. Would like to meet: Kirk Franklin and Quincy Jones.
19. If I could have one superpower what would it be…
I would love to be able read people’s minds. That would be so much fun!
20. Art is…Exposing your heart through creativity.